A Recipe for Success
Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners. That’s been the business plan since Jerry Murrell and his sons opened Five Guys Burgers and Fries in 1986. Today, there are 570 stores across the U.S. and Canada, with 2009 sales of $483 million. Though we weren’t able to coax out his secret recipe, Murrell shares with us five things that helped him expand one lone burger joint into a national franchise.
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